Brand Age magazine appreciated business people who attracted attention with their work and achieved success in their fields. The magazine singled out 9 different categories and named the rating "100 names that reached the 100% goal".
The first category included general directors of companies and corporations. Kaan Terzioglu, Ali Fuat Tashkenslioglu, Guler Sabanci, Galia Freiman Molinas from Turkcell, Halkbank, Sabanci Holding, Coca Cola Turkey respectively. Further in the list are company representatives OMV Petrol Office, Turk Telekom, Coton, Samsung, Emlak Konut GYO. The list is also supplemented by the names of CEOs from various areas of the economy, industry and finance: Bahaettin Tatoglu (Bayraktar Group) and Kanan Ozsoy (General Electric), Zeynep Bodur Okay (Kale Group), Omer M. Koch (Koch Holding), Hulya Gedik (Gedik Holding), Imam Altynbash (Altynbash Holding) and Kanan Ozsoy (General Electric), Ahmet Firuzhan Kanatly (Eti Makine) and others.
Brand managers and corporate communications specialists are Engin Gedik (Turkcell), Suat Sozen (Turkish İsh Bankasi), Ezgi Yildiz Kefeli (Mercedes Benz Turkey), Arzum Ustun (Novartis Turkey) and Yeliz Soydan (Memorial group) and others.
Marketing specialists are also experts in marketing, such as Sichi Kurdoglu (TAB Food), Murat Gollu (Akbank), Selim Suat Eozbeck (ETS Tur), Alper Eroglu (Unilever), Erem Demirkan (Digiturk), Alpagut Chilingir (THY), Mehmet Tyufekki (Archhelik) and Ender Buruk (Vodafone).
Advertisers: Hulushi Derici (MAARK), Kan Ulkay, Haluk Meschi, Bahadir Karatash (Film Park), Carpathians Polat (Karpat), Levent Tuna (Tuna Film) and Sevat Olchok.
Also in the ranking were noted specialists in media planning, researchers, public relations specialists and digital experts.